DreamWorn Sports

Founder & Creative Director — Brand Creation, Product Systems & Competitive Leadership

Overview

DreamWorn Sports is a founder-led performance apparel brand built from the ground up. I created DreamWorn to merge high-level competitive insight with disciplined brand systems—delivering products that perform at scale while maintaining a strong, recognizable identity.

From brand identity through product design, sponsorships, packaging, and fulfillment, I oversee every aspect of the business while actively competing and coaching at the highest levels of the sport.

DreamWorn is fully founder-driven. I created the brand identity, logo system, and visual language, establishing the foundation for all products, marketing, and team representation.

Beyond design, DreamWorn is informed directly by real-world competition. I sponsor multiple slow-pitch softball teams under the DreamWorn name and coach elite-level teams, including two World Championship teams. This firsthand experience ensures every product decision is grounded in performance, durability, and real athlete needs—not theory.

Founder Ownership & Vision

  • Created the DreamWorn Sports logo and complete brand system

  • Defined visual standards across uniforms, warmups, and accessories

  • Maintained brand consistency across competitive teams and sponsored programs

  • Ensured all products reinforce a cohesive, professional identity on and off the field

Brand & Identity Systems

  • Designed performance-driven uniforms, hoodies, and team apparel

  • Established repeatable templates for sizing, construction, and color execution

  • Balanced customization with manufacturing efficiency

  • Oversaw all production details to ensure quality and consistency

Product & Apparel Systems

  • Sponsored multiple competitive slow-pitch softball teams

  • Coached and led high-level teams competing at national events

  • Two World Championship teams competing under the DreamWorn brand

  • Built brand recognition through performance, credibility, and results

Sponsorship & Competitive Leadership

  • Managed packaging design and presentation

  • Oversaw shipping and fulfillment workflows

  • Ensured products are delivered accurately and on time

  • Maintained end-to-end accountability from design through delivery

Operations, Packaging & Fulfillment

Impact

  • Built a founder-led apparel brand from concept to championship-level execution

  • Established DreamWorn as a trusted performance brand within competitive softball

  • Maintained full creative and operational control while scaling responsibly

  • Delivered consistent, high-quality products informed by real-world competition

Brand Creation • Founder Leadership • Apparel Design Systems • Product Development • Team Sponsorship • Competitive Coaching • Operations Management • Packaging & Fulfillment • Performance-Driven Design

Key Skills Demonstrated