Nicholas Herbstman

I’m a Creative Director specializing in brand identity, custom apparel systems, and production-ready design at scale.

My work lives at the intersection of brand, customization, and real-world manufacturing. I design creative systems that don’t just look good—but perform reliably across hundreds of orders, multiple product categories, and tight production timelines.

I currently lead custom apparel and brand systems for LacrosseBallStore / Predator Sports, where I oversee the entire custom department end-to-end. I built the templates, production frameworks, pricing strategies, and creative workflows that allow thousands of teams to receive fully customized uniforms with consistency and accuracy. I serve as both the first and final point of contact for customers, ensuring creative integrity, production accuracy, and long-term trust.

I’m also the Founder and Creative Director of DreamWorn Sports, a performance apparel brand built from the ground up. From brand identity and product design to sponsorships, packaging, and fulfillment, I oversee every aspect of the business while actively coaching and competing at a high level—including leading two World Championship teams.

Across both roles, my focus is the same:
build systems that scale, protect the brand, and deliver under real-world pressure.