LacrosseBallStore / Predator Sports

Head of Graphics — Brand Systems, Custom Apparel & Scaled Production

Overview

LacrosseBallStore and Predator Sports operate one of the most demanding custom apparel pipelines in the industry—serving thousands of teams with fully customized uniforms, tight production timelines, and zero tolerance for error.

As Head of Graphics, I oversee the custom department end-to-end, owning brand identity, system design, creative execution, and production accountability at scale.

My Role & Ownership

I created the core brand identities and logo systems for LacrosseBallStore and Predator Sports, establishing the visual foundation for all uniforms, templates, and marketing assets.

From there, I designed and scaled the entire custom apparel ecosystem. I am the first and final point of contact for every custom customer—translating creative vision into production-ready systems that perform reliably at volume.

Responsibilities & Leadership

Brand & Identity Systems

  • Created original logo systems and brand foundations for LacrosseBallStore and Predator Sports

  • Defined visual standards across uniforms, templates, marketing, and digital touchpoints

Custom System & Template Design

  • Built every custom template from the ground up, including garment structure, fabric selection, color systems, and construction standards

  • Designed scalable frameworks used by junior artists to execute consistently

Creative Leadership & Production Control

  • Lead and train all artists to follow established systems and quality standards

  • Review and approve all creative work before production

  • Balance speed, customization, and brand integrity across hundreds of concurrent orders

Pricing, Marketing & Customer Experience

  • Developed competitive pricing strategies aligned with market expectations and profitability

  • Managed site-wide promotions, social content, email campaigns, and advertising assets

  • Maintained direct customer relationships from concept through delivery, ensuring satisfaction and long-term trust

Impact

  • Scaled a fully custom uniform operation while maintaining creative consistency

  • Reduced production errors through system-driven design and strict approval workflows

  • Built a trusted brand reputation with repeat customers and long-term partnerships

  • Established a creative department capable of high-volume execution without sacrificing quality

Key Skills Demonstrated

Brand Identity • Design Systems • Apparel Production • Creative Leadership • Team Management • Manufacturing Coordination • Pricing Strategy • Marketing Execution • Customer Experience